Hook lab · Free

Free hooks for your app.

Pick your app type and grab three hook ideas. Use them, test them, they’re yours. No sign up needed.

Fitness3 hooks · tap a type above

01 “I didn’t need a gym. I needed 12 minutes.” Angle · Time
02 “POV: you finally stopped skipping leg day” Angle · Identity
03 “My trainer charged $80 a session. This costs less than a coffee.” Angle · Price

Want 10 hooks written for your app, plus the ads to match?

How to use them

Test hooks, not hunches.

The hook decides if anyone sees the rest. Here’s the simplest way to find a winner.

01
Make three versions
Same ad, three different first lines. Change nothing else.
02
Run them side by side
Same budget, same audience, 3 to 5 days.
03
Keep the winner
Then write three new hooks to beat it. Repeat.

What makes a hook work

“I found $214” stops more thumbs than “save money”.

Start with the after. Explain the before later.

If a friend wouldn’t say it, cut it.

The viewer is the hero, the app is the tool.

We write the hooks and make the ads to match. Your first ads land within 5 business days.